Cannabidiol (CBD) has woven its way into the cultural fabric, appealing to scores of Millennials and Gen Zers who use the drug for an endless range of health benefits of medical conditions (whether self-diagnosed or actual).


CBD is among the myriad of compounds contained within the cannabis plant. Like, THC (CBD’s more trippy relative) CBD oil creates a chemical reaction within the body. Just what that reaction is and how the compound is used differs drastically from one segment of the CBD industry to the other.

CBD’s Cultural Stigma

CBD suffers from the same cultural stigma and branding as THC. Meaning, that while researchers approach the compound with an intent to derive its therapeutic properties scientifically, marketers and pop-culture companies are cashing in on its seemingly subversive yet holistic appeal.


Five years ago, CBD was held in the same contempt as THC. It was just another cannabis compound that got you high. Through persistent education, heavy marketing, and dogged persistence, however, proponents and companies have now propelled CBD into the mainstream, making it appealing to users of all generations, not just the kids.

Are There Medical Benefits to CBD?

Now consumers are using CBD oil to aid in real or perceived medical issues such as headaches, stress, anxiety, dietary issues, and liver conditions. Researchers are also looking into CBD oil as a catalyst for treating schizophrenia, insomnia, inflammation, and cancer. Patients are taking CBD oil for post-traumatic stress disorder (PTSD) and alcoholism. And, of course, one of the leading uses of CBD is in the treatment of epilepsy and other seizure-related conditions.


The problem right now is separating medical fact from fiction to give consumers a product that actually substantiates manufacturer and retailer health claims. The CBD industry is growing so fast that demand for CBD far exceeds the research needed to create a viable product.


Thus, companies that are making medical claims, are still suspect, at best, in substantiating these claims with hard, peer-reviewed, time-tested research. In most cases, scientists are still completely unaware of the full potential of CBD oil in treating patients for any single health or medical condition.

Why CBD Instead of a Joint?

With the identified connection between CBD and marijuana, why wouldn’t a user just smoke a joint for the same health benefits? The reason is because CBD is anti-climactic. It creates the same level of elation, but without the high (and ultimately the crash that follows).


Plus, CBD is legal in many states where THC and recreational weed are still legally banned. In states like New York, Florida, California, and Texas, CBD shops are opening at a staggering rate, as entrepreneurs attempt to get ahead of the competition in a market still very much in infancy.


These companies can appeal to consumers who want the positive effects of a joint without going headlong into a full marijuana high with all the smoke. Users can take CBD in oil, gummy, or even pill form. They can add CBD to a drink or even purchase drinks with CBD already added.

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