It’s natural to feel the desire to copy, possibly even steal ideas to create the illusion of innovation. In fact, the safest route to “new” is most often veiled in continuous improvement. Slow, methodical iterations of what currently exists are the way of the established players who must give the illusion of innovation while protecting their market share and profits.
Yet slow, continuous change is not innovation. It doesn’t transform the way we do things. Rather than copy existing lighting systems, we started fresh and began our product development with the plant. Instead of plants growing to the light, our lighting system grows with the plant. Grow Film scales to the plant and the environment in proportion to needs of the crop. Rethinking indoor growing from the plant’s point of view is our unique approach to innovating Indoor Horticulture.